"Karneng-Karne" is coined from the Filipino term that means: an intense craving for meat.
Example: Karneng-Karne na 'ko!
Translation: I'm badly craving for meat!
It is an online family business we created during the COVID-19 pandemic. The objective of the brand is to be accessible to the Filipino buyers, and satisfy their cravings for meat, hence the Filipino term. I also incorporated a meat-shaped vector to easily know what the brand is about in social media icons.
Logo Process:
Teasers
Instagram stories/instructions for weekly posting
Bag tags
Price Cards - frozen packs of meat are photographed on a white background to emphasize freshness of the meat products and make their colors pop.
